While Abirami is one of the pioneers in sound technology (they installed Dolby sound system even before the release of Kamal Hasan’s Kurudhi Punal-the 1st Tamil film mixed with this sound), today they have the latest Laser projection for their screens. There is waiter on call to deliver you dinner and there are recliner seats, which can be turned into a bed while you watch your favorite flick! For the last few years, Abirami is often the first theatre to open advance bookings for a biggie sometimes they open prior to 2 weeks before release! They were also the 1 st to stop advance bookings for movies like Vishal’s Madha Gaja Raja and Kamal Hassan’s Vishwaroopam, signaling postoponement.
#Abirami 1992 tamil movie movie
They even introduced a new jorgon in the cinema trade-they called it 7 Star theatre much to the surprise of the movie goers. ‘Abirami’ Ramanathan’s pet child- the 4-screen multiplex Abirami Mega Mall– has seen the industry evolve! Abirami complex entered business during early 1970s at a time when the multiplex boom exactly started in Chennai as other powerhouses like Devi & Sathyam also came into the fray! Starting 2007, Abirami took up each screen for renovation and brought up different theme-based theatres. The highly reputed and influential veteran ‘Abirami’ Ramanathan is the trade’s powerhouse and all roads lead to him for crucial decisions! Even last week, he sprung a surprise to the entire industry by waiving off the most talked about online booking charges in his theatre, which many believe has come from the right person as he heads the Tamil Film Chamber of Commerce. Purasawalkam, is often considered as the signal provider for the entire cinema industry! If a movie is doubtful for release and there is uncertainty over the release, the opening of advance bookings at Abirami Mega Mall is considered as a big green signal for the movie’s release. In trade parlence, this conglomeration is technically West Chennai since Kodambakkam can be labelled as South Chennai, North Madras has an obvious identity and Mount Road (my next column) is effectively Central Chennai. In the Tamil film tinsel town, the catchment areas of Purasawalkam also includes Kilpauk, Ayanavaram, Kellys, Otteri, Aminjikarai,Anna Nagar,Chetpet,Choolaimedu and Nungambakkam. It is the nearest residential area when you get down from Chennai Central railway junction. If you are looking for a perfect blend of a residential area and shopping hub, then Purasawalkam is your automatic pick! Ironically, the term ”Purasai” originated from a tree called “Purasai maram” as this area was copious with this tree variety! Ironically, this area is devoid of greenery today and the streets are always choc-a-bloc! Purasawalkam is one of the oldest areas of Chennai city. Paarthal Pasi Theerum was played at Uma (at Kellys), Then Nilavu was played at Saraswati (Purasawalkam), Kappalottiya Thamizhan was played at Sayani (Ayanavaram), Server Sundaram ran at Roxy (Purasawalkam) and Enga Veetu Pillai ran at Mekala (Purasawalkam) Collection of classical posters from Purasawalkam area.